Agritourism

Overview

Agritourism describes a tourism opportunity built into a working agricultural operation. Visitors often learn about and take part in activities on a farm or ranch during a visit, which enhances their experience. In turn, visitors’ lodging and/or participation in events offers additional income for the agricultural producer. Earning a certificate in agritourism provides a cutting-edge option for students looking to enter the agricultural industry, or those looking to increase the viability of their family operation.

The certificate combines elements of agricultural business, technology, hospitality, and event planning to give you all the tools you need to build and operate an agritourism enterprise.

As a student here, you will have the opportunity to learn from local agritourism businesses and experienced faculty as you explore ideas from across the nation.

Why Sheridan College?

• Diversify Your Income – Agritourism gives landowners, farmers, and ranchers new ways to generate revenue through experiences like farm tours, events, or direct-to-consumer sales.
• Develop Entrepreneurial Skills with training in marketing, hospitality, and land-use planning, you’ll gain the practical tools needed to start or grow a business that blends agriculture with tourism.
• Connect Agriculture with Community – The certificate equips you to share the story of agriculture in engaging, visitor-friendly ways, helping people better understand where their food comes from.

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Careers & Industry Outlook

Agritourism is a fast-growing industry that blends agriculture with hospitality, opening the door to exciting and diverse career opportunities. From small family farms to large-scale destinations, travelers are seeking authentic, experience-driven adventures, driving steady growth across the field. This expansion translates into strong market demand and a wide range of career paths, making agritourism an inspiring and practical option for the future workforce.

Industry Projections

• Farm agritourism revenue more than tripled between 2002 and 2017, according to data from the USDA Economic Research Service.
• Fortune Business Insights states The global agritourism market size was valued at USD 69.24 billion in 2019 and is projected to reach USD 197.37 billion by 2032
• In 2022, U.S. farms and ranches generated $1.26 billion in income from agritourism services, an increase of 12.4 percent from 2017 after adjusting for inflation, according to data obtained from USDA’s 2022 Census of Agriculture

Job Types

Sheridan College’s Certificate of Completion in Agriculture will provide the foundation of knowledge and skills for you to pursue higher education and ultimately, jobs across numerous fields. A degree in Agriculture can lead you to a career like:

Curriculum & Offerings

Certificate

Agritourism provides a cutting-edge option for students looking to enter the agricultural industry or return to a home operation and increase business viability through an alternative enterprise while maintaining the cultural heritage. The Agritourism Certificate provides graduates the skills necessary to enter careers as Agritourism enterprise managers, entrepreneurs in their own enterprise, non-formal educators serving as developers of educational activities and programs for recreational sites, national parks, private farms or ranches and local or state tourism agencies. There has been a trend in the “farm to table” agricultural education and tourism industry with opportunities to partner with the hospitality industry. 

Program Outcomes

• Create processes to deliver high quality customer service and profitable guest cycle.  
• List the partnerships and resources available in the Wyoming region that are effective in assisting event planning for agritourism enterprises. 
• Analyze the potential agritourism and event uses within the natural and cultural resources of our region.  
• Identify agriculturally based enterprises profitable to various agriculture tourism and production operations.  
• Outline the necessary components to agritourism event planning, design, and delivery.  
• Evaluate budgeting and revenue management guidelines useful in making reliable business decisions.  
• Establish loss prevention guidelines for agricultural (ranch/farm/outdoor recreation) hospitality or other related tourism enterprises.  

Faculty

Our Agriculture Department faculty are enthusiastic, well-liked, and approachable. They will make sure you learn the foundational skills to pursue higher education or find a job following graduation. Sheridan College’s strong relationships with local and national industries in range land management, wildlife management, and agriculture present students with unique opportunities to expand their college experiences.

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Related Programs

Your path doesn’t stop here—discover related programs that open new doors and broaden your career potential. Sheridan College is here to help you find the best fit for your journey.